Artists boost their credibility by gathering a following at the fledgling part of their career. When an artist sets out into the field of music, he or she must consciously build a fan base. A solid fan base is the greatest asset an artist can have in the music industry. It has been apparent in the careers of several prominent acts (locally and internationally). Through thick and thin, supporters are forever there.
With the escalation of social media and digital platforms, it has become less difficult to reach out to people. An artist can, with the use of social media, build an organic fan base. As long as there is consistency in the release of new music, communication with your audience, keeping a respectable image, your fan base is going to continue to grow and expand. It is a gradual process, but it is extremely efficient. It would benefit upcoming artists to pay maximum attention to the necessity of building an organic fan base. There are strategies that can be employed by artists to build a loyal following.
Recently, we have seen artists who have amassed a devoted fan base. By dropping new music on Soundcloud, uploading skits on Twitter and Instagram, posting videos on YouTube, these artists have steadily built a following for themselves till they walked into the limelight. Acts such as Sammy Oma, Sultan, SirDave, Yubase and many others have done it. Other upcoming acts can learn from this and begin to do the same.